Sports franchises like the Washington Football Team face special challenges when adopting new names, says Neal, Gerber & Eisenberg trademark attorney Ian Block.
February 02, 2022 at 02:34 PM
3 minute read
The original version of this story was published on National Law Journal
Washington’s professional football team has a new name—the Commanders—and, if recent history is any guide, the potential for trademark headaches.
The Cleveland Guardians of Major League Baseball famously failed to clear the rights to their name with a Cleveland roller derby team before announcing its name change last year, leading to a lawsuit that was settled in November.
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The Washington Commanders unveil their NFL football team’s new identity, Wednesday, Feb. 2, 2022, in Landover, Md. Photo: Patrick Semansky/AP
