Are you going to adopt a modern “Essentials” textbook with extensive integration of mobile communication in every chapter, or are you going to saddle your students with a commonly adopted “Essentials” text that is stuck in the last decade?
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August 23, 2017 6:33 PM
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September 1, 2014 7:45 PM
"We spend 13 hours a week on email and unlock our phones 110 times a day. What is that doing to our brains? The short answer is it's making them worse, according to the Harvard Business Review and other sources. . .'
Bovee & Thill's Online Business Communication Magazines's curator insight,
April 27, 2013 7:19 PM
Did you know that visuals are processed 60,000 times faster than text? Or how about the fact that they are processed simultaneously? Ever wonder why you can process visuals so much faster than text? This is because visuals are processed simultaneously whereas words are processed sequentially. Did you know that visual imagery is more powerful than words alone when used to communicate a message to an audience. . . |
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January 18, 2014 7:13 PM
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August 31, 2014 12:17 PM
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Because of complacency and a lack of knowledge about the topic, most business communication textbook authors are ignoring the mobile revolution. In fact, they’re pretending that it doesn’t even exist.
In light of these facts, are your students being served well? There is one team that’s always on the cutting edge: Bovee and Thill. The fact they are the only business communication textbook authors currently writing about mobile tells you everything you need to know about which author team conscientiously revises its books and keeps them current. (Bovee and Thill were also the first authors to discuss social media and digital communication in their texts.)
Adopt the only modern "Essentials" text: Business Communications Essentials by Bovee and Thill.
See how your text compares to Business Communication Essentials with this interactive checklist.