Loading...
Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead TM including webcasts, publications, data and analysis, plus discounts to conferences and events.
02 August 2023 / Report
Email
Linkedin
Facebook
Twitter
Copy LinkThe recent emergence of AI, especially generative AI, provides marketing and communications teams with new opportunities while also posing new risks. This benchmarking report, based on a survey of marketing and communications professionals by The Conference Board in collaboration with Ragan Communications, shows widespread AI use and experimentation, though there are concerns. Our survey shows that expectations about AI’s impact on creativity are positive overall, although some do voice more pessimistic views.
The recent emergence of AI, especially generative AI, provides marketing and communications teams with new opportunities while also posing new risks. This benchmarking report, based on a survey of marketing and communications professionals by The Conference Board in collaboration with Ragan Communications, shows widespread AI use and experimentation, though there are concerns. Our survey shows that expectations about AI’s impact on creativity are positive overall, although some do voice more pessimistic views.
You already have an account with The Conference Board.
Please try to login in with your email or click here if you have forgotten your password.
Director, Marketing & Communications Research
The Conference Board
1.png)
.png)
.png)
.png)
