DigitalSherpa

LinkedIn is one of the best resources that you have to promote your business to the professional world. It’s likely that you’ve already created a personal profile for yourself on this social media site, but are you also using your personal account to market your business?

Yes, people like to deal with people, so it’s still a good idea...

Google Adwords can seem like a very daunting, huge concept to learn, especially to a small business owner who already has an incredibly busy schedule. The importance of Google AdWords is a popular subject, but exactly what IS Google Adwords, and why should a small business owner use it? By understanding the basics of Google AdWords, you will learn how...

Some small business owners that are pressed for time question whether or not maintaining a blog is worthwhile. If you have simply started a basic business blog and haven’t updated it with new content in several months, it’s likely that your business is receiving little to not benefit from having a blog. However, if you approach your...

As your apartment complex look to expand your digital footprint, there are several ways that you can use to achieve your goal. Enlisting a marketing company to help with your apartment complex blog is one of the most efficient ways to do so. A blog can give your community a go-to place for helpful information on a whim.

However, it can be challenging...

While the Digital Summit ended a little more than two weeks ago here in Atlanta, we’re still very much experiencing the buzz and “information” fallout provided by the conference speakers. Most people are still trying to find the best ways to survive the recent updates to the Facebook News Feed or Google’s Mobile Algorithm...

If you’re looking for more SEO success, you may want to consider what social networking can do for you. Google Plus, for instance, has several assets that can be leveraged to help you spread the word about your apartment complex. That being said, you may not know the ins and outs of this social networking platform.

Here are five key tips for enhancing...

There are several benefits to hiring a social media company, especially if you happen to be in charge of operating an apartment complex. As you know, there are several responsibilities that come with managing an apartment community. In between these duties, taking care of your social media accounts can be daunting. Here are five big reasons why you...

My corner of the world at DigitalSherpa

As a Social Media Intern (and Millennial), I have always been fascinated by the power of social media and its effect on marketing, self-esteem and the influx of Twitter followers Kim Kardashian gets after posting a selfie. But today, let’s just focus on that “marketing” bit.

Interning at...

Did you know that 90 percent of information transmitted to the brain is visual? Or that the brain processes visual content 60,000 times faster than text? With these powerful statistics in mind, it’s absolutely imperative that you incorporate high quality images into your apartment complex’s blog.

There are only so many images of your actual...

We’ve talked in depth about using Pinterest to market your apartment community, and one of these strategies is to create Pinterest boards to enhance the enjoyment of living in your property while also showcasing some of its unique features. To help you be more intention with your Pinterest marketing efforts, here are 3 Pinterest board ideas that...