"In the technology frenzy of the past decade, digital communication and social media are merely the warm-up acts to the blockbuster headliner that is today the mobile revolution." . . .
Only Bovee and Thill cover mobile business communication. No other business communication authors address this topic in the textbooks they write.
Ever so often, a truly disruptive technology causes major changes in the field of business communication. The changes affect the field on such a grand scale that it requires major revisions to business communication textbooks.
The two most recent disruptive technologies were digital communication and social media. But, now there's a third. . .