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The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time Paperback – July 24, 2014

by Mark Schaefer (Author)
4.4 4.4 out of 5 stars 350 ratings
See all formats and editions
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Purchase options and add-ons

The Definitive Guide to Twitter Success Fully Updated and Expanded

FEATURING new statistics, strategies, and case studies

You're busy and you don't have time to decipher the confusing world of Twitter. In less than two hours, Mark Schaefer's bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!

Behind every Twitter triumph is a well-defined success formula. This is The Tao of Twitter: a path that holds the potential to improve your daily life at work and at home . . . if you know the way.

Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark Schaefer teaches you:

  • Secrets to building influence on Twitter
  • The formula behind every Twitter business success
  • 22 ways to build an audience who wants to connect with you
  • Content strategies, time savers, and useful tips
  • 20 ways to use Twitter as a competitive advantage

    Start your journey toward social media influence and business success today by learning--and following--The Tao of Twitter!

Previous page
  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    McGrawHill Education
  4. Publication date
    July 24, 2014
  5. Dimensions
    5.5 x 0.5 x 8.25 inches
  6. ISBN-10
    0071841156
  7. ISBN-13
    978-0071841153
  8. See all details
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The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

About the Author

MARK W. SCHAEFER is a college educator, consultant, and blogger and the author of Return on Influence and Born to Blog.

Product details

  • Publisher ‏ : ‎ McGrawHill Education; Revised, Expanded edition (July 24, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 0071841156
  • ISBN-13 ‏ : ‎ 978-0071841153
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.5 x 8.25 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 350 ratings

About the author

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Mark W. Schaefer

Mark W. Schaefer

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Mark W. Schaefer is a futurist and the bestselling author of some of the world's most beloved marketing books. He is the author of the world's first book on influencer marketing ("Return On Influence"), the bestselling book on Twitter ("Tao of Twitter), and seminal books like "The Content Code," "KNOWN" and "Marketing Rebellion" which are used as assigned texts in more than 50 universities.

His epic new book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy," is a spellbinding view of the massive potential of brand communities that can not only benefit businesses, but actually help heal the mental health challenges of our age. "Belonging to the Brand" soared to number one in the marketing category on Amazon, the sixth time Mark has achieved that status.

Mark's books weave significant research with gripping storytelling, humor, and remarkable insights that place him among the most respected authors in the genre. His books have been translated into 20 languages and appear in more than 800 libraries.

The popularity of his books propelled Mark into a career as a captivating keynote speaker. He has spoken in more than 50 countries and on major stages such as SXSW (three keynotes), Social Media Marketing World (9X) and prestigious annual events like the American Bar Association, American Bankers Association, and the European Union's business think tank.

He is a globally-recognized educator, business consultant, and innovator (with seven patents). His well-known blog {grow} (www.businessesGROW.com), is one of the most acclaimed marketing blogs of the world and his Marketing Companion podcast, now in its tenth year, is in the top 1% of all business shows on iTunes.

He has advanced degrees in marketing and organizational development and has worked with AT&T, Microsoft, Pfizer, AllState Insurance, Adidas, and dozens of other global brands. He was the host and producer of Dell's first podcast. Mark is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He has appeared as an expert marketing resource in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
350 global ratings
Great Twitter Book
5 Stars
Great Twitter Book
I purchased this book, because I was a newbie to the world of Twitter. As a communication major I was interested in what the hype was all about with Twitter, BOY was I completely overwhelmed at the beginning. I purchased this book in hopes that it would answer some of my questions I had about Twitter, and it did. The Tao of Twitter is an easy read, and explains all the do's and don'ts along with all the functions that Twitter offers. I highly recommend this book for anyone who is a newbie to Twitter.
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Top reviews from the United States

C. Wechner
5.0 out of 5 stars Trix is for Kids, but Twitter Can be More Than Just Playtime
Reviewed in the United States on December 16, 2012
Verified Purchase
Before picking up this book, I never heard of Mark W. Schaefer. However, AFTER reading this book, I realize that I need to read his other book, " Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing ."

 The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time  not only explained HOW to do things, which was extremely valuable in itself, but it offered a concept that resonated with me immediately--focusing on being helpful.

The Tao of Twitter is based on three (3) main concepts: getting targeted connections, creating and sharing meaningful content, and looking for opportunities to provide authentic helpfulness.

Essentially, it provided a good lesson about how to be sociable in real life, besides Twitter. However, Mr. Schaefer provides valuable tips throughout this book.

I've read this book and taught a class, largely based on what I read in this book. However, this is not the last time I will read or refer to it. This book has SO many different tips and resources that it's impossible to get EVERYTHING he offers within it. It's just THAT jam-packed full of information...and useful tips to make us more effective when we're using Twitter.

If you're serious about wanting to become "better" at using Twitter, I've got a simple suggestion. Buy this book TODAY! (Yes, you have to READ it, not just BUY it! :)

Because of this book, I am NOW a Mark W. Schaefer fan! Thank you very much, Mark, for writing this book and sharing all of this information, but I also really like your philosophy...Be nice and helpful!
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@Holly_McIlwain
5.0 out of 5 stars Must Read for anyone responsible for growing a business
Reviewed in the United States on October 22, 2013
Verified Purchase
I knew that social media would be pivotal for my upcoming launch of an awesome startup, so decided to use my 10-year-old small business as an experimental "lab" while I learn the tools and test them for myself. I dipped my toe into the fast moving waters known as Twitter, and realized I could use a mentor and some guidance to navigate the current of social media. After interacting with a few peeps on Twitter, I found the one blog I couldn't wait to read was "grow" created by Mark Schaefer. I commented on one of Mark's blogs on grow and he replied within a few hours. I commented on a few of his tweets and truly appreciate the genuine assistance he is providing to his followers on Twitter, so I followed him too. Training for his first marathon in Pensacola, FL in Nov, my husband scheduled a half marathon in Montgomery, AL and I wanted a great book to help me advance my own training while he raced. I purchased "The Tao of Twitter," and read it on my Kindle Fire. The book is outstanding. Mark's writing style is fun with some humor and he omits the rah rah that fortunately I do not require in order to take action. Mark explains the "why" behind his tips and gives fascinating real-life examples to clearly illustrate and validate his tactics. You can take action immediately, in fact, even before you finish the book. He validated for me many ideas that I had already figured out on my own. I find that social media networking is no different than the old-fashion way we did it for 15 years prior to these tools, it just requires using the tools. Many new ideas that Mark provided in the book had an immediate impact on my ability to meet new Twitter Followers who are quality people with whom I have valuable engagement. Not just a numbers game, a peeps game. The style Mark approaches Twitter fits me well, as I have always approached my sales career with sincerity, and that's Mark's method too. I highly recommend this book to anyone who is growing a business. You will benefit from the book if you are an experienced Twitter user or a newbie. Get it and you'll be enthusiastic about "The Tao of Twitter."
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Amazon Customer
4.0 out of 5 stars The MARKeting of The Tao of Twitter
Reviewed in the United States on October 31, 2013
Verified Purchase
The Mark of a Teacher

I finally read The Tao of Twitter by Mark Schaefer. It has been on my reading list for several months. I started following {grow}, Mark’s blog about six months ago when I saw several interesting tweets mentioned by some people I follow on Twitter. This is an example of how the Tao works.

Mark and I share several things in common. Like most good people, he has a strong connection to New Jersey as he teaches at Rutgers although I'm not sure if he lives in the Garden State. He also has an authentic passion for marketing that comes across in his writing and online activity. Although I don't share any interest in football, I do know many die-hard Steelers fans who seems to love the team with great passion and verve. Most of my college friends all came from Pittsburgh as noted in my post Iron and Steelers about life at U of Penn in 1972. The other thing we share in common is a desire to teach, to mentor and to provide advice based on our global marketing expertise acquired over many years.

I don’t claim to be an expert in Twitter and am still earning my wings. Mark's book is for those who don’t get Twitter at all and see it as a huge time suck. He offers several useful metaphors to help the reader gain a deeper understanding of the value. One idea he offers is that when you tweet, think of how you would behave at a dinner party. You wouldn't go around bragging about your business or trying to sell everyone at the table. You’d engage in conversation, share interesting pieces of information that might intrigue them and you’d offer to help them. Twitter is like a virtual dinner party. You want to find people with shared interest who you can build a relationship with over time.

Mark also explained how lists work in Twitter which was something I didn’t fully understand. He talked about sites like Twellow and Listorious (now Muckrack). These are both very useful sites with a range of searchable databases that can help you build a community or tribe with shared interests. I need to spend some time exploring this in more detail but a hat tip to Mark for pointing me in the right direction.

The book offers a laundry list of wonderful ideas on how to activate some of the best of Twitter’s Tao, which he artfully explains through first-hand experiences. He illustrates how a small tweet about his beloved Steelers led to a connection, that led to engagement and a valuable connection. He and several others all benefited on this new point of intersection and everyone got something useful from the exchange.

Mark’s writing style is easy to digest and without much of the ego often found in these types of books. I hope to connect with Mark in person sometime in the near future to thank him for the insights I have gained from his blog and now from this book. I'm also interested in learning more about his global marketing experience as that is what occupies much of my marketing effort today at Nomacorc.

I consider The Tao de Ching my favorite book on life. See my blog post on that topic called The Tao of Marketing. Mark’s play on that theme truly struck a chord with me and I am grateful for the lessons learned. I urge you to read it if you are trying to get your wings around Twitter. And, don’t miss the clever yin/yang using the little twitter bird logo. Tweet.

This book is a feather in Mark's cap.

PS. I tried to write this post in 140 characters. #Fail Whale.
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Top reviews from other countries

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Marisol Gómez
5.0 out of 5 stars Uno de los mejores libros para introducirse en Twitter
Reviewed in Spain on April 19, 2013
Verified Purchase
Libro en inglés muy recomendable para todos aquellos "temerosos" de introducirse en el complicado y particular mundo de Twitter.

Mark Schaefer, el autor, va directamente al grano y en cada capítulo nos enseña técnicas y herramientas para sacarle el máximo provecho a esa herramienta tan compleja llamada Twitter.

Siguiendo los consejos del libro y utilizando Twitter de la forma en que Mark indica, es relativamente sencillo conseguir nuestros objetivos (sean los que sean) en Twitter.

Lástima que aún no esté traducido al español...
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Ross Boardman
5.0 out of 5 stars If you only read one book on Twitter. This is the one
Reviewed in the United Kingdom on February 12, 2013
Verified Purchase
I loved this book from the moment I picked it up. It's written to be helpful and explain at the same time. If you nor the author appear to understand the subject then there is little help. A few years ago I wasn't convinced by all this twitter stuff. I had used various IM tools and long ago, CB radio. So I started out with the notion that you log on and have a chat. Within minutes, or so it seemed, I was getting bombarded with advice over buying followers, SEO tactics and other scarey schemes. Despite all this great advice I plodded on and chatted some more. Sometimes threw a useful link to someone in reply to a question, sometimes a thank you. Slowly the followers increased.

When I picked up Mark's book, the message gelled. The basis is about understanding three basic elements:
Targeted Connections
Meaningful Content
Authentic Helpfulness

It all makes very good sense. No mumbo jumbo and plenty of explanation on how relationships and influence spreads. There are a couple of chapters which certainly added extra value for me. One covered 20 tips which included a final tip on removing twitter feeds from your site. The other was on twitter chats.

If you have used twitter for a while or not, I would advise you to read from cover to cover. Maybe even go back and do the same until it's instinct. Twitter is one of those channels that shows up how authentic people are. If you can understand that you are connecting to people rather than broadcasting, you will see real benefits. As will your connections.

I could not recommend this book highly enough. It has made a real impact on how I use Twitter and there is certainly plenty to keep referring back to.
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Elisabetta Reist
5.0 out of 5 stars The Tao of Life
Reviewed in Germany on November 26, 2012
Verified Purchase
I like this book very much. It makes Twitter a useful tool to create real human connections and even friendships.. Mark makes it very clear and you can easily follow his steps
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Kindle Customer
5.0 out of 5 stars google + and the like existed. I started with Social Media Explained by ...
Reviewed in the United Kingdom on October 30, 2014
Verified Purchase
I recently started a social media marketing internship and i decided that i needed to read up on the subject as my previous knowledge was merely knowing that twitter, linked in, google + and the like existed.
I started with Social Media Explained by Mark W Schaefer and enjoyed it so much that i then moved onto Born to Blog and now here i am with The Tao of Twitter.
This book is a must for anyone who is interested in, works with or merely wants to know what social media is.
Since reading his books i have:

Set up Google+ and Linked In
Gained 250 new followers on twitter in the space of two weeks
Written pieces in group discussions
Been accepted to be a guest blogger
Made valuable and insightful connections
and finally gotten a better idea of how i can succeed in my job.

The Tao of Twitter is an easy to read but informative book. It will inspire you with the stories of how one tweet can lead to business and networking opportunities.

Twitter has replaced the old sit down networking events where all anyone cares about is giving you their card. Twitter is a global networking opportunity that you can't afford to miss out on.

My advice for anyone is to buy social media explained, then move onto this. Finally if you want to get serious about social media buy Born to Blog and Return on Influence. You won't regret any of those purchases.
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Kazgriki
4.0 out of 5 stars Great resource for new and improving Tweeters
Reviewed in the United Kingdom on September 19, 2015
Verified Purchase
Full of practical advice and tips about making Twitter work for you, ‘The Tao of Twitter’ is a great resource, whether you use Twitter for business or personal reasons.

At the heart of Twitter are the person to person exchanges it espouses. ‘You are connecting to real people, not avatars,’ he writes, which is something you should never forget. It is the more human, personal stuff that allows others to relate to you and potentially make a connection, which is so important in the business world.

As someone who tweets for pleasure, the most useful advice I took from ‘The Tao of Twitter’ was about creating lists in which to group together people and organisations I follow that reflect my interests. This has allowed me to scan tweets in each group much more easily using Tweetdeck and share those I find interesting to my followers.

For business users of Twitter, the author provides a wealth of information and advice, with anecdotal supporting evidence, about how Twitter can enhance your business. There’s nothing more convincing than personal experience and the author draws heavily on his own business success using Twitter to make this an insightful and interesting read.
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