IS YOUR GOVERNMENT MARKETING FOSTERING TRUST AND HUMAN CONNECTION?
Learn MoreIT’S TIME FOR A CHANGE…
The world is rapidly changing and tried and true communication approaches are no longer working like they used to. In fact, they could be contributing to the distrust associated with government entities today.
Here you will discover the formulas and frameworks necessary to get your vital messages seen, heard, and understood by your community in today’s noisy world.
Marketing Specialist. Government Communicator.
A digital marketer by trade, and a government communicator by choice. Zack Seipert is on a quest to rebuild trust in local government through the power of human-centered communication.
DID YOU KNOW?
%
Only 42% of U.S. citizens trust in their government
%
Only 39% of people say that the government is a reliable source of trustworthy information
%
Only 33% of people view government leaders as a unifying force that brings people together
%
Only 41% of people trust their government leaders
Source: 2023 Edelman Trust Barometer
ZACK’S FACTS
Subscribe to “The Zack’s Facts” newsletter for my monthly take on the latest industry topics, a government account spotlight, and resources for you to become a better government communicator.
OUR LATEST POSTS
From Policy to Practice: Web Accessibility in Government
It was early May 2023, I was attending GSMCON in Reno, NV, and taking it all in. I love attending conferences and getting the chance to reflect on my work through new points of view. During a special general session on accessibility, I experienced the biggest mindset...
Dealing with Mis- and Disinformation
I want you to take a minute and look at the faces in the picture above. Perhaps one of them reminds you of a family member, a co-worker, or a friend. Now, what if I told you that none of those individuals actually exist? They are each deep fakes created by a site...
LinkedIn for Local Gov.
What's the one platform I'll be leaning into most in 2024? I'm glad you asked! Drum roll, please. And the platform is . . . LinkedIn! Wait, how did you know? I guess the blog post title gave it away, didn't it? Shoot. Anyway, yes, it's LinkedIn! I know, I know, I can...