About
An inspiring speech does not change behavior. To change behavior, you must know the…
Articles by • Richard
Contributions
Experience
Education
Publications
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DigitalFirst Leadership
BlissPoint Press
Today, your online reputation doesn't follow you-you follow it. In an increasingly virtual world, your digital presence defines who you are even before your physical presence. For business leaders-whether, you're an executive, manager, consultant, or entrepreneur-this reality has created incredible opportunities, of which few leaders have taken advantage. There is no better way to do so than through social media tools and the underappreciated power of LinkedIn.
DigitalFirst Leadership is…Today, your online reputation doesn't follow you-you follow it. In an increasingly virtual world, your digital presence defines who you are even before your physical presence. For business leaders-whether, you're an executive, manager, consultant, or entrepreneur-this reality has created incredible opportunities, of which few leaders have taken advantage. There is no better way to do so than through social media tools and the underappreciated power of LinkedIn.
DigitalFirst Leadership is full of real-life stories, first-hand research, and countless conversations with business leaders from around the world. The principles and lessons will help you position yourself online to seize opportunities and respond to crises, all while increasing your online visibility and your organization's bottom line.Other authorsSee publication -
Denver Broncos - Time is More Than Just Money
Forbes.com
For the Denver Broncos, Time is more precious than money and is the scarcest resource of all
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5 Great Tips from Kickstarter: Boost Tomorrow's Business
Forbes.com
5 Tips that Kickstarter and Crowdfunding can teach us about being effective with tomorrow's business
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Stealing the Show
Lulu Press, Inc.
This book is a collection of 9 BlissPoints. They are unique marketing concepts that the author has developed over the past 22 years of marketing for Hi-Tech Start-ups and Fortune 500 organizations. These BlissPoints have enable him to see things differently, no matter the situation. They are examples where he has stolen the show and literally moved the spotlight away from the traditional and focused it on the unusual or the unique. Each point is a different area where he has found success by…
This book is a collection of 9 BlissPoints. They are unique marketing concepts that the author has developed over the past 22 years of marketing for Hi-Tech Start-ups and Fortune 500 organizations. These BlissPoints have enable him to see things differently, no matter the situation. They are examples where he has stolen the show and literally moved the spotlight away from the traditional and focused it on the unusual or the unique. Each point is a different area where he has found success by emotionally connecting to his audience and by doing things a little differently. The author believes in going against traditional thinking and exploiting things that others have missed. So, here's his challenge to you: "Look for the value and overcome the fears that keep you from stepping out on stage, whatever that stage may be. Go ahead! Steal the show."
Projects
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Funding the Dream on Kickstarter - Podcast
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Podcast hosting various crowdfunding projects and successful project owners with over 1500 daily listeners. Funding the dream provides consulting, training, and mentoring to individuals and organizations looking to crowd-fund a project on Kickstarter or other crowdfunding sites.
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NetAppVoice: Most successful FORBES branded column
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Excerpt from Ad Age, Seth Fineberg, July, 2014 [Content marketing has been the most effective platform for NetApp, including its relationship with Forbes's BrandVoice native-advertising tool. In May 2012, NetApp partnered with Forbes.com and launched a branded-content page known as NetAppVoice, using the BrandVoice platform, which was designed to give marketers access to the same publishing tools that Forbes.com journalists and contributors use to produce and promote content. The goal was to…
Excerpt from Ad Age, Seth Fineberg, July, 2014 [Content marketing has been the most effective platform for NetApp, including its relationship with Forbes's BrandVoice native-advertising tool. In May 2012, NetApp partnered with Forbes.com and launched a branded-content page known as NetAppVoice, using the BrandVoice platform, which was designed to give marketers access to the same publishing tools that Forbes.com journalists and contributors use to produce and promote content. The goal was to connect NetApp with C-level executives, strategic business influencers and VPs of IT.
Through BrandVoice, NetApp has been able to deliver relevant articles to readers on a wide variety of business and technology topics. Recent figures from Forbes show that between May 2013 and May 2014 page views increased 386% to 6.1 million. During the same period, unique visitors rose 372% to 4.3 million. Other NetApp/BrandVoice highlights from the same period include: 276,000 social actions, 337 new posts and 492 new followers.
Analysts concur that NetApp has done some content marketing well.]Other creatorsSee project
Languages
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English
Native or bilingual proficiency
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Spanish
Professional working proficiency
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