 Law.com Your Firm's Reputation Now Exists In Two Places: What AI Means for Legal Marketing
2026-07-08 15:33 UTC by Law.comAmy Juers and Valerie Chanhttps://feeds.feedblitz.com/-/924578903/0/law/legal-news.jpgArtificial Intelligence/Law Firm Marketing and Business Development/Expert OpinionAI-assisted discovery isn't displacing relationships, referrals or reputation. What it is doing is becoming the context in which all of those things get their first airing. Increasingly, the question a prospective client asks an AI tool is the question your reputation has to answer before you ever enter the room. 
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