WACO, Texas — Americanstar Mattress is expanding its retail footprint in the Midwest through a deeper partnership with Oklahoma-based Mattress King, underscoring continued momentum for the Texas manufacturer’s premium, margin-focused assortment.
Mattress King, which operates six sleep specialty stores across Oklahoma, has increased its Americanstar lineup to 13 SKUs across all of the retailer’s locations. The retailer said Americanstar’s Presidential hybrid collection has been its retailer’s top-selling mattress line for four consecutive years.
Ryan Farris, CEO of Mattress King, said the decision to expand the assortment was driven by both consumer demand and ease of selling on the showroom floor.
“Americanstar has proven to be a strong partner for our business,” Farris said. “Their products resonate with our customers, and just as importantly, they give our sales team a compelling story that’s easy to tell. When your top best-sellers all come from one vendor, expanding that relationship isn’t a question; it’s the obvious next step.”
The expanded assortment brings a broader range of price points and constructions to Mattress King’s floors, including Americanstar’s S-Class, Cleopatra, First Class, Presidential, Medispa Prestige, Ecoflex and Capella collections. Company officials said the lineup is designed to give retail sales associates flexibility in addressing varying comfort preferences while maintaining the margin structure that has supported strong sell-through.
Tony Nguyen, chief operating officer of Americanstar U.S., said the partnership reflects the company’s strategy of aligning with retailers focused on performance at the store level.
“Mattress King is exactly the kind of retail partner we’re proud to grow with,” Nguyen said. “They understand what drives results on the floor and have built their business around delivering real value to their customers. When performance validates the partnership this clearly, it reinforces our focus on supporting retailers with products that are consistent, reliable and profitable.”
The Oklahoma expansion comes as Americanstar continues to scale its presence across North America. In recent months, the company has broadened its relationship with Texas-based Bel Furniture, more than doubling its in-store presence, expanded with Mattress Firm Montana, and entered Kansas through a statewide rollout with The Mattress Hub.
Supporting that growth is an increased investment in domestic manufacturing. Americanstar’s 200,000-square-foot facility in Waco now includes in-house foam production, leveraging more than two decades of global foam-pouring expertise. The vertical integration allows the company to develop proprietary materials, including its SilkFoam technology, while maintaining cost efficiencies aimed at supporting retailer margins.
Company officials said the combination of product performance, manufacturing control and retail alignment continues to position Americanstar for further expansion as it builds out its U.S. distribution network.
