 Seth Godin's Blog on marketing, tribes and respect Hi beams
2025-07-27 08:28 UTC by Seth Godin(Car dashboards don’t have room to spell out the whole word).
On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them.
As soon as there are other cars, though, they become dangerous. Even a selfish driver realizes that they’ll lose more than they gain if they persist.
Living in community requires us to be a bit less short-term selfish than we might be if we’re on our own.
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