 Coaching, Consulting & Training
2025 is off and running. Visions launched, new goals abound, change is everywhere.
The most important question is: How did you cascade those messages to your team? (Hopefully you didn’t just forward an email.)
Cascading messages requires translation. Leaders and managers must take the message delivered at the top of the org and drive it all the way down to each person’s role and responsibilities. In order to execute on the vision, strategy or change, everyone needs to understand how they connect and can contribute to the company’s collective impact and success.
We wrote this article years ago for the Harvard Business Review. It’s now featured as part of their greatest hits in special issues and strategy guides since it first came out nearly ten years ago. https://hbr.org/2015/07/communicating-a-corporate-vision-to-your-team
Check it out, then check yourself. Your role – communicating in a way that motivates your team – is critical. When your team understands and sees how their work matters to the organization, they’ll stay motivated and productive – especially during times of change.
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