It’s one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes.
It’s another thing – and it’s a big thing, too – to be able to be in front of the camera, behind the microphone, to be a content creator as a personal brand, either representing yourself as an individual or on behalf of your employer, a brand, business, etc.
That’s a double threat.
Yes, if you can do both, if you can be both behind the scenes and in front of the camera, you would be considered a double threat, an invaluable asset to the organization for which you work.
So I encourage all my students, all my clients to have both the skills to manage social media, to leverage digital technologies behind the scenes, as well as the confidence and talent to put yourself in front of the camera and behind the microphone.
All that will make you especially invaluable during the course of your career as both a personal brand and employee. All that will be a win-win.
Google+
Follow
