I tell the students in my college classrooms that they are all going to graduate with similar grades, degrees, credentials, honors, etc.
So how are they going to stand out among the competition for jobs? How are they going to differentiate themselves when a prospective employer is looking at them versus those who are angling for the same role within their company?
My answer is personal branding.
Ideally, students – and, of course, anyone else who is looking for a new job, no matter where they are in their own career journey – should have a steady, strong presence on social media, sharing content, showing off their expertise and engaging with others here, there and everywhere online.
That’s how they can appear conspicuously among the crowd of recent college graduates and separate themselves from the competition.
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