Coach Prime.
Great football player and baseball player back in the day.
And now he’s a great head college football coach at the University of Colorado Boulder.
He’s a great personal brand, too.
He’s not afraid to speak freely and frequently.
He’s always in the headlines, always on social media, always in the news, always on our minds.
And because he’s such a strong personal brand, his words carry weight.
He has a huge impact on all of those around him.
Me, you, all of us can be like Coach Prime.
We just have to speak up, put ourselves in front of the camera, share our knowledge and expertise with our followers and fans, and be conspicuous in our presence whatever we do, wherever we go.
That’s how to be like Deion Sanders.
That’s how to have a winning personal brand.
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