Dinamo Design gives Olden water a facelift in efforts that the product will stand out from the trending minimalistic design of its competitors. Olden’s previous design was believed to be blending in with the rest of the items on the shelves with a predictable blue for the label and top. With the new design, color is utilized wrapping around the bottle playfully.
“Background and Challenge
Hansa Borg was not looking at Olden’s challenges in a larger, brand strategic context resulting in continuous decline in sales and reduced preference in the market. The time to raise the gaze and redefine the brand Olden was overripe. But, how do you differentiate your brand in a category where there is minimal functional differences among the products, intense competition and you have declining preference among customers? ”
