MAZE Vodka packaged by Maison D’Idee was designed to be less flashy than its counterpart, MAZE Champagne. The name, like the champagne, is featured on the bottle in both written and literal forms. As the vodka is meant to appeal to the “young and rich” niche of the spirits market, gold was used throughout the design so as to stand out on shelf.
“We had to come up with a new packaging concept with logo and identity for new vodka. The vodka is marketed especially to young people on market over-saturated with spirits, especially vodka. The target was however niche enough – young and rich- which would hopefully make the others follow as well.”
