Halbye Kaag JWT created the unique packaging for the Toy Mission, a digital orphanage with a message.
“The Toy Mission is a digital orphanage for the world’s unused toys. A non-profit utility where people can meet their perfect playmate.
The limited edition Sad Toy was distributed in a unique and hand crafted packaging which was designed to capture and enhance the experience of discovering a long forgotten toy in the basement.
This helped create sympathy for The Toy Mission and underlined the total experience of receiving the limited edition Sad Toy”
