What makes Spotify's Wrapped such a popular end-of-year tradition? FOMO

Obsessed with the Olivia Rodrigo album that came out this year? Did you listen to a podcast for more hours than you realized? Or have you been stuck in the early 2000s with Counting Crows on repeat?

As has been tradition since the then-titled "Year In Review" was released by the streaming service in 2015, this week marked what has been an increasingly high-profile tradition for Spotify users: Wrapped release day. It was a trending topic on social media as everyone revealed the new social cards showing off listening choices of the past year. 

No matter how weird or - let's be honest a little embarrassing - they were. 

So why do so many people do it?