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Golden Harvest has continued to adapt to serve farmers during the pandemic

GW Fuhr, head of Syngenta sales, discusses how Golden Harvest has adapted to maintain farmer relationships and meet their needs during COVID-19.

“We challenged our teams to work differently to serve the farmer—whether that was our supply chains and looking at how we deliver product or looking at how we work with farmers and social distancing or offering smaller events or digital agronomy tours,” he says.

He says the company will continue to adapt.

Audio: GW Fuhr