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Mom invents milk-based sports drink

A mother of three with a vision for better hydration and nutrition developed a dairy-based sport drink.  Michelle McBride tells Brownfield she worked with the University of Wisconsin Center for Dairy Research to create GoodSport. “With a little research, I learned that milk is packed with electrolytes and has been scientifically shown to be more hydrating than traditional sports drinks and water, and I was like, well then, there’s got to be a way to make a sports drink out of milk.”

McBride says ultrafiltered milk, commonly used for cheesemaking, is the key to making her beverage. “They use the protein to do things like standardize cheeses and make whey protein powders and things like that, and then they’re not able to use the part of the milk that we use to make GoodSport.”

McBride has a son playing baseball, and she was not comfortable with serving the popular sport drinks often used by athletes. “And I just didn’t want him, you know, drinking and consuming all of the artificial ingredients and the sugar that come in those drinks.”

McBride is also an attorney and former non-profit executive with no prior experience in food or beverage production, but learned a lot working with the Center for Dairy Research and former Gatorade Sports Science Institute director Dr. Bob Murray.

GoodSport is being sold through their website and in some retail markets.

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