Citrix Field Kickoff is our largest annual partner event and was completely reimagined to become a dynamic, virtual experience. From exciting keynotes and breakout sessions to non-stop fun and entertainment, Citrix Field Kickoff was an action-packed event that will carry our partners into a successful 2021.

The six-day event covered a lot of ground. If you missed it or want to relive your favorites, you can access all the resources on-demand. Here are a few key moments that are still fresh on our minds.

1) Reflecting on 2020 and Looking Ahead to 2021

In the opening keynote, Citrix CEO David Henshall covered 2020 successes and outlined the 2021 vision and strategy, emphasizing how “our customers’ openness to digital transformation,  improved employee experience and engagement has never been greater.” Citrix SVP of Channel Sales & Ecosystem Bronwyn Hastings outlined our partner programs and some of the key relationships we’ve built this past year, while calling on partners to focus on driving hybrid multi-cloud and customer adoption.

2) Product Enhancements and Investments That Support Customer Value

Citrix EVP of Customer Experience Hector Lima discussed the benefits of our end-to-end cloud solutions, highlighting how they enable secure, flexible work during the Day 2 keynote. He emphasized the importance of transitioning our customers to cloud in 2021, noting that cloud adopters find value in the form of costs savings, increased productivity, choice, and experience.

3) Joining Forces for Good

During the closing keynote, Bron focused on the next steps we must take to build success together. She introduced Partnering with Purpose to join forces with our partner ecosystem to identify synergies that go beyond selling and have the power to make a lasting impact.

4) Recognizing Partner Excellence

We celebrated geo award winners in the Geo Partner keynotes, and Bron announced this year’s WW Partner of the Year award winners, Conecto and Fujitsu. Please join us in congratulating all the winners!

5) Direct Access to Experts

Bron hosted not one but two live Ask the Experts sessions where she candidly addressed top of mind topics such as our acquisition of Wrike and answered questions from partners. View her Americas session with Mike Fouts and EMEA session with Daren Finney.

6) An Evolving Partner Program

Citrix will continue to enable companies to create a work-from-anywhere experience, as well as new models of work. In the Partnering for Success in 2021 session, we shared how will be evolving our Partner Program to align to your business as you transition your customers to the cloud.

7) Fast Track to the Cloud

The Transitioning Your Business to the Cloud session, featured one of the most respected thought leaders in the global channel, Jay McBain of Forrester, who shared his insights into the shifting buyer journey, the ecosystems’ influence on the entire buyer’s journey and how companies are reacting to these changes.

8) Space to Succeed

We celebrated all the ways Citrix innovates beyond the office, with a dose of virtual togetherness and healthy competition. Congratulations to the partner winners of our Space to Succeed contest:

Citrix Field Kickoff may be over, but the best is yet to come. Dive deeper into the on-demand sessions and discussions so we can successfully deliver the future of work — together.

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