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U.S. Capitol Riots

How hate groups are hijacking fashion brands

Hannan Adely
NorthJersey.com

When a mob of former President Donald Trump's supporters stormed the Capitol this month, it was the images of a fur-wearing, Viking-horned rioter that became among the insurrection's most well-known.

Experts say white nationalists are adopting their own fashions and styles as a kind of modern-day extremist uniform, according to research from a husband-and-wife team at Montclair State University which examines how average Americans are drawn into radical movements through fashion brands.