The pandemic has brought difficult times for many sectors, but the Communications, Media, 
and Technology world has faced a unique set of challenges. Facing continued downward pressure on revenue, media and entertainment companies are taking a hard look at their business models, and evaluating how they deliver on the needs of an ever-changing customer base. This climate presents a target-rich environment of opportunities for consultants, and we recently caught up with Mike Chapman, who recently joined Kearney as a new Partner and Americas Media Lead in the firm's CMT practice, to talk about the biggest challenges and opportunities.
Consulting: What are some of your top priorities starting out in your new role as Kearney's Americas Media Lead?
Chapman: My top priority is to increase executives' awareness of Kearney's deep capabilities and experience in media and entertainment management consulting, and our commitment to improving the state of the industry for our clients. Kearney has a strong track record in strategic and operational consulting – we are known for developing big-impact strategies and transformations for the world's leading companies, along with a "get things done for the client" orientation. I believe there is an opportunity to build on this heritage and expand on the great work that Kearney has done globally by scaling the practice in a way that helps media clients meet their business objectives.
