Danessa Myricks Beauty

[unpaid/samples] It’s a long time since I’ve come across a new-to-me brand that I’ve been so impressed with. If skin lightfulness is your goal, consider this a score. Danessa Myrick is a US based make-up artist and photographer who has worked on product development for Benefit and Kiss to name a couple. Self-taught, her philosophy is that race, gender, age and style shouldn’t limit anyone in experimenting with make-up, and I am 100% on board with that. It has the feel of a make-up artist range with consumer accessibility. This is a two-parter because I want to cover so many products that it would be the longest ever post. It might even be a three-parter.

Let’s start with the deliciousness that is Dew Wet Balm. It’s a barely solid oil shot through with a million shimmers so that once it gets on the skin it radiates glow. It’s easy to see how this is an editorial product – glossy skin, lips and eyes correctly applied never doesn’t look anything short of amazing, but not so much for the grocery run. However, used at less intensity, or mixed with any other skin product, you’ll get a skin sheen that the light will hit every time you turn your face.

A glossy eye isn’t for everyone (and it does feel weird) but you can blend this to a fine veil for a translucent, natural lid that gives a constellation effect. This feels like a product for now – minimised application effort, neutral toned but quite magical in effect.

There are four versions, £21, HERE.

It’s not my best picture but you get the idea – absolute glow! Mix them with your favourite gloss or lipstick to infuse it with glints of sparkle.

Next up, the Waterproof Cream Palettes. The neutral metallics palette is called Fire & Ice and again, it’s a top pick for anyone who wants lit skin. The waterproof formula contains vegetable seed oil and squalane (as well as silicone) and is as smooth as you like. To me, as a consumer, it’s a highlight palette for cheeks and face, but in make-up artistry hands, it’s a way to bring light to any other colours – bases, blush, lips or eye shadows.

The Vivid Palette, on the other hand, is a shock of colour that I can’t see using in my day to day, but in an artist’s hands, the sky is the limit. A little mixing and blending (with the Fire & Ice colours maybe) and it’s transformational. But, bold isn’t old – look at the recent 3INA collection based entirely around block bolds and you can start to see how this could seep into mainstream. These are every (aspiring or established) beauty Instagrammer’s dream – there are 5 different versions at £36 each HERE.

I can completely see how this brand caters to literally everyone – ultimate marketing dream – in a way that many that profess to do the same, don’t. I don’t have to think too hard across my channels to imagine these products on individuals that I can immediately bring to mind so Danessa Myricks Beauty has managed to be both familiar and new at the same time. It’s a really exciting brand – if I was a beauty buyer in the UK, I’d be on speed-dial right now.