It’s been quite a year. And, while none of us want to relive the trials of the last few months, 2020 has taught us all a very important lesson: success will go to the most agile businesses that can quickly adapt to changing market dynamics and empower employees with a consistent and secure work experience wherever work needs to get done — in the office, on the road, or, as we’ve all witnessed recently, at home.

At Citrix, we’ve been working closely with customers to understand your priorities and goals, and the challenges you face in achieving them. You have asked us for help to accelerate your digital transformation, unlock the potential of your workforce, and secure your enterprise in this increasingly distributed work and IT environment.

We listened and have increased investment to speed innovation and expand our strategic alliances with major public cloud service providers, ISVs, global systems integrators and others. Together with customers like you, we have also established best practices to accelerate and simplify your IT-driven business initiatives. And to help you navigate the challenges of the current environment and embrace new business, work, and IT models to prepare you to thrive in whatever comes next.

That’s why I’m excited to announce the Citrix Summit Series, a three-part virtual program designed to showcase ground-breaking innovations and real-world best practices you need to advance the IT and business strategies you’ve told us your organizations have prioritized most:

  • Ease your move to the cloud
  • Enable new ways of working
  • Secure your apps and data

The virtual Citrix Summit Series will feature engaging segments from Citrix executives, SMEs, partners, and customers outlining a vision for the future of digital transformation and work and unveiling innovations to power it. Each Summit will be supported by a knowledge center filled with complementary resources like interactive demos, technical documentation, e-books, case studies, and more. And we’ll follow up each Summit with ongoing programming designed to give you a deeper view of key announcements and additional opportunities to connect.

We’ll spread our summits over three weeks in October, and each will focus on one key area. Here’s what you’ll see:

  • Citrix Cloud Summit (#CitrixCloudSummit): Our first summit, live on Thursday, October 8, will demonstrate how Citrix supports customers as they migrate to the cloud of their choice, automate hybrid multi-cloud workloads, and optimize performance. We’ll showcase Citrix Cloud services innovations, our alliances with major public cloud providers, and customer success stories.
  • Citrix Workspace Summit (#CitrixWorkspaceSummit): We’ll follow up Thursday, October 22, by focusing on how Citrix innovations are pushing the boundaries of the digital workspace of the future. We’ll look at platform components, customer successes, the Citrix Workspace ecosystem, and the growth and innovation we and our partners are driving to deliver a great employee experience and support flexible work models.
  • Citrix Security Summit (#CitrixSecuritySummit): We’ll close the Citrix Summit Series on Thursday, October 29, with a look at workspace app delivery and security. We’ll showcase how Citrix innovations and our strategic partnerships are powering the intelligent, zero-trust security model organizations need to protect apps and data as they shift to a more distributed model of work.

As we move forward in these challenging times, priorities are quickly coming into greater focus, timelines are shrinking, and organizations are making decisions in short time that will have long-term impact. Our virtual Citrix Summit Series will give you essential insights into the technologies and strategies that will help to make your transformation — and what comes after — a success.

Keep an eye out here and on www.citrix.com/digital-summits/ in the coming weeks for more information about our virtual Citrix Summit Series.