“So far”/”Not yet”

What to do in the face of failure? What happens when you’ve done your best and it still doesn’t get the review, close the sale or win the race?

One approach is to embrace the easy path of “did my best” = “failure” therefore, I should give up or simply accept mediocrity.

The other, the growth mindset, is to realize that while you did your best, it’s not your best forever, it’s just what you’ve done so far. And that while you haven’t created what you set out to create, the key word, the one you have to remind yourself of daily, is yet.

That growth mindset demands advice and collisions with the marketplace. That mindset means that you need to see what those you seek to serve have to say because without that insight, your ‘yet’ might not arrive.

By all means, ignore those that aren’t in on the joke, that haven’t signed up for the journey, that don’t want to go where you want to go.

For everyone else, though, the answer is, “thanks, wait until you see what’s next.”