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Anti-meat activists link meat consumption and climate change

Anti-meat activists are using concerns over climate change to spread their message. 

Andy Curliss, CEO of the North Carolina Pork Council, studies the tactics being used by anti-meat groups. He says their latest efforts are focused on linking meat consumption and climate change.

“They really look at the climate change issue as a movement that has caught fire,” Curliss says. “They’re trying to latch on to the movement of the day and attach their issue to that—much like attaching an ornament to a Christmas tree.”

Curliss is also watching the tactics being used by the companies producing “fake meat”.  He says their ultimate goal to displace meat in American diets.

“They say that. If you go study what they say, they don’t make any bones about it—this is about ending animal agriculture.”

Curliss, a former investigative journalist, was the keynote speaker at Iowa Pork Congress in Des Moines.