January 21, 2020

Adapt Manifesto on ‘Across the Pond’ Ep.17

Greg Verdino

Greg is a business futurist, a top global keynote speaker, an entrepreneur, and the author of two books including NEVER NORMAL. He is a leading authority on digital transformation and the power of adaptability. It’s his mission to empower individuals and organizations to thrive in the age of exponential change.

Marketing transformation consultant Samuel Monnie and I have been in each others’ orbit for a decade or so — since right around the time microMARKETING was published. I’ve always found him to be sharp, curious and insightful and now he’s given me another reason to think so. 🙂

Sam co-hosts an excellent podcast called Across the Pond: Marketing Transformed. In Episode 17, amidst a smart discussion about how businesses falter when they take their eyes off their customers, Sam talks about a few of his favorite principles from the Adapt Manifesto and why adaptability is vital for brands today.

Check out the episode and pay particular attention around the 23-minute mark to hear what Sam has to say.

Note: Sam was an ‘Early Adapter’ for the Manifesto, which means that he was among the first people we turned to for reaction and was among the first to sign on and show his support. Have you joined the Adapt Manifesto movement yet?

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Join the Adaptability Movement

Turn Greg’s ideas into lasting impact. Discover the two essential tools for measuring and growing your personal, professional, and organizational adaptability.

The AQai adaptability assessment provides a scientifically validated measure of your personal AQ across 15 sub-dimensions.

The Adapt Manifesto aims to align leaders around a set of seven core values and 10 practical principles that provide a step-by-step action plan for repeatedly and reliably adapting to change.

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Greg Verdino is a business futurist, a top global keynote speaker, an entrepreneur, and the author of two books including NEVER NORMAL. He is a leading authority on digital transformation and the power of adaptability. It’s his mission to empower individuals and organizations to thrive in the age of exponential change.