NEW YORK CITY – Target has announced it is opening asmall-format store in Times Square, on 42nd Streetbetween 7th and 8th Avenue. The store is the10th planned small-format store in Manhattan, which is apriority market for the retailer.
|Slated to open in 2020, Target leased 33,000 square feet fromTishman Real Estate Services for the small structure, a fraction ofthe size of its typical stores. The concept behind thesmall format is to bring a slice of the traditional Targetexperience to consumers in dense city areas where a traditionalstore wouldn't fit.
|The planned store launch is also a part of the next component ofTishman's recently launched $60 million capital improvement planfor the entertainment and experiential retail complex where Targetwill set up shop, which is dubbed the E*Walk. The200,000-square-foot property is dated for completion in 2021.
|"E*Walk is a prime location for retailers located along 42ndStreet between Seventh and Eighth avenues," said Patrick Smith ofJLL in a prepared statement. "The Times Square area boasts over94,000 passers-by daily and 65 million commuters a year from thenearby subway stations and Port Authority Bus terminal. The nextevolution of E*Walk will showcase the best in retail,entertainment, food and experience".
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