NEW YORK CITY– Real estate technology start-up RentRedi has set its sights beyonddigitizing the road to securing an apartment, and is now focused ondeploying technology that would make renting as easy as orderingfood or a rideshare. Ease of use is top of mind for the companyentering 2020, Ryan Barone, RentRedi's CEO and chief technologyofficer tells GlobeSt.com.

The New York-based start-up just closed a $1.4 million venturefunding round that TIAVentures lead, which included well-known investors AndyAppelbaum, co-founder of Seamless and DavidHirsh, former managing director at Blackstone, as well asRiverPark Ventures, whoserved as a major investor in the round.

The company was founded in 2016 after Barone found himself as acollege student struggling to quickly gather important documents tohold an apartment along with other students in 2014.

With the capital raised, the company is further devoted to usingdifferent technologies to expand its user base with renters andlandlords, says Barone. "There's a lot of ways technology isenhancing lives—from ordering food, rideshare services, gaming,streaming, ebooks—almost anything can be done now from asmartphone," he said. "We're looking to bring that ease and peaceof mind to renting as well."

Embarking on the endeavor to simplifying the rental experiencewas a no-brainer for the company as it is communicative with itsusers through a direct line on its platform and has gleaned marketresearch from the years it has been in business. Along the way,Barone has seen first-hand how technology can enhance and influencethe renting experience.

"For landlords that want to self-manage their properties, we'reempowering them by centralizing and streamlining the propertymanagement and tenant relationship process—condensing the need formultiple platform visits into one."