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Consumer interest in dairy high, but people want innovation

The author of four books on consumer trends thinks interest in dairy products is high.  But Jeff Fromm says people want brands to capture them.

“And what was the sleepiest yogurt company in the world, in the sleepiest category, yogurt, Chobani brought a lot of innovation to life.”

Speaking to Brownfield at the Dairy Experience Forum in the Twin Cities Wednesday, Fromm credited Chobani with flavor innovation, purposeful brand strategy, and engagement.

“And I think dairy is thinking about the right issues, but they have more work to do. It’s a big category (so) they need major brands to sort of grab the bull by the horns.”

Fromm, who’s latest book is called The Purpose Advantage, says dairy products have room for significant upside growth.

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