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Dairy Experience Forum explores consumer views on milk

Dairy farmers are gathering in the Twin Cities this week to have what Midwest Dairy CEO Lucas Lentsch calls “disruptive conversations” about consumer preferences. 

Lentsch tells Brownfield the Dairy Experience Forum addresses the vast and ever-changing opinions people have about milk.

“This is a conversation that is going to happen with or without us. And it is so important for us as an industry to come together across the barnyard with our farmyard friends and talk about how to engage today’s consumers, to bring them an excellent experience when it comes to their food. And also to trust where it comes from.”

He says the dairy industry needs to position itself to lead the dialogue.

“So the disruption is really more of an intentional, self-focused disruption.”

Lentsch says most consumers are conflicted, and Midwest Dairy wants to connect with those who have questions.