Behind the Scenes

Brownfield expands marketing footprint and reach by adding Rural Radio to the portfolio

Brownfield welcomes Rural Radio satellite channel 147 to the suite of agriculture networks it represents for national sales. This partnership increases Brownfield’s current marketing reach and expands listening opportunities for unique Brownfield programs featured along with Rural Radio programs.

“This is a great partnership bringing two of the industry leaders in audio for the agriculture and rural lifestyle together to provide greater opportunity for our partnered brands,” explains John Baker, Senior Vice President of Brownfield. “This allows Brownfield the opportunity to provide our clients with a platform that gives national coverage and unique customized programs that are client driven and compliment their media strategies.”

The addition of Rural Radio on SiriusXM to Brownfield’s portfolio is significant to advertisers. Brownfield in combination with its rep partners now offers more radio coverage of U.S. agriculture than any other radio group in the country, reaching listeners in 86% of the U.S. corn acres and 69% of U.S. soybean acres. In addition to increasing farmer reach nationally, the Brownfield/SirusXM combination offers up to 50% or more reach of growers in key Midwest states.

Brownfield will represent Rural Radio and all commercial inventory on the channel from 6am-1pm central time offering sales support, research, and unique program opportunities that are both strategic and client driven. Advertising can be targeted by commodity to zero in on desired audience by placing fixed position messages.

To learn more about how Brownfield with its suite of national sales rep networks and new expanded coverage can best satisfy your marketing needs, contact John Baker or your Brownfield Account Executive.

About Rural Radio:
Found exclusively on SiriusXM channel 147, RURAL RADIO 147 is the agribusiness and Western-lifestyle channel for the U.S. and Canada. RURAL RADIO 147’s program schedule revolves around original productions focused on agriculture, equine, hunting, fishing, Western sports, and living the country life in small towns around rural America. Broadcast operations for the station are located in Nashville, Tennessee. The channel airs multiple exclusive news and agriculture series along with live broadcasts of Western sports competitions from PRCA rodeos. For more information, please visit RuralRadio147.com.