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Pork producers donate $5.5M worth of pork in ’18

The National Pork Board and National Pork Producers Council say U.S. pork producers donated nearly a million pounds of pork products to charity in 2018 valued at more than $5.5 million.

They also spent more than 54,000 hours volunteering in their communities. Gene Noem is the treasurer for NPB and a pig farmer from Ames, Iowa, tells Brownfield Ag News that giving is something farmers have done for a long time.

“People like pig farmers in America are doing these sorts of things all the time,” Noem says. “They just need a framework to talk about what they do relative to animal care, working in communities, producing safe food, etc.”

Noem says a large part in providing that framework has been the “We Care” program.

“I believe the We Care program is really going to give people a paradigm of how they talk to pig farmers, but also more importantly, how pig farmers, just regular old farmers, talk to the public about what they do in the area of sustainability,” Noem says.

The We Care program was implemented in 2008 by NPPC and NPB as a program to promote ethical principles of U.S. pork producers.

Interview with Gene Noem

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