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GROWMARK introduces AgValidity program

GROWMARK announced Monday it is partnering with technology vendors from across the world with its new AgValidity testing program.

“In essence what we are trying to do is help growers solve what are the key technologies, software, platforms, products that they need to be looking for in the future.”

Brendan Bachman with GROWMARK says AgValidity started about a year ago and compares similar ag technologies from different ag tech startups to determine which ones are most beneficial to producers.

“What we hope to get out of this is really a more substantial portfolio for our growers so that when we are providing a service to a grower, we feel very confident that it is going to have a positive ROI (return on investment) on their operation.”

He tells Brownfield they are currently testing technologies in various sectors of agriculture including specialty crops, soil health and artificial intelligence.

Interview with Brendan Bachman

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