Sean Cannell started at almost nothing on YouTube a few years ago. Today his channel has over 750,000 subscribers and his videos have been viewed over 40 million times.
Sean shares his YouTube secrets, talks about how to get started on YouTube even if you don’t have money or staff, and why the future online has to include video.
Welcome to Episode 264 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.
Rather watch? Watch today’s episode via YouTube.
Guest Links
Sean Cannell | Facebook | Instagram | Twitter
YouTube Secrets | YouTube for Churches
Think Media | Video Influencers | Sean Thinks
Episode Links
94% of churches today are either not growing or not growing at the same rate as their community. Head over to churchgrowthmasterclass.com today and discover why. Whether your church isn’t growing or you’re seeing growth, but hitting barriers, this new course can help.
Get your volunteers ready to serve with simple online training. Try TrainedUp free for 14 days at servehq.church.
Smartcuts: The Breakthrough Power of Lateral Thinking by Shane Snow
Leadershift by John Maxwell
3 Insights from Sean
1. If you want to succeed in the long term, you must be willing to fail in the short term
People often ask Sean how he got to be so successful on YouTube. Sean’s answer is that he has failed more times than he has succeeded. He has just learned from those failures and become better as a result. He has six YouTube channels, but only 2 of them are successful.
Failure can be an invaluable teacher. Sean says that “the master has failed more times than the amateur has even tried.” If you want to have a successful company, church, or organization, you have to be willing to push through the failures to get to the successes that you dream about.
2. There is massive growth and outreach potential in video
One of the beautiful parts of video content is that it is another way that we can get the message out to our people. It allows us to give our people options for how they consume our content. We may already be producing a mid-week email or podcast. Adding video might allow us to reach a whole other audience that would have never found your church or business in those other formats.
We need to give our people options because we can not try and predetermine what our audience wants (which is what we do when we give out our content in only one format.) Our online presence is a chance to “become all things to all people.” It’s meeting people where they are, dressed in the format that they would prefer. We can’t miss video.
3. There are 5 major aspects of getting noticed online
Leverage – YouTube is a search engine. As a content producer, you can leverage the people already on YouTube by having quality titles and descriptions of your videos.
Collaborations – Working with already existing platforms to get the word out about your content is an effective way to get noticed by more people.
Current Social Media or Email Lists – Using your present influence on other social media platforms or an existing email list is a way to get the word out about your content.
Paid Traffic – Paid traffic online is now the most effective way to get the word out about your product or service to massive amounts of people. A note of warning; paid traffic only works if you are directing people to quality content. Paid ads are like gasoline for a fire that’s already going.
Shareability- Is your content high enough quality and created in a way where it can be easily shared?
Quotes from Episode 264
Read or Download the Transcript for Episode 264
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Read or download a free PDF transcript of this episode here.
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Next Episode: Les McKeown
Les McKeown is back on the podcast, this time talking about the difference between growing organizations and organizations that are ready for scale. The two often get confused, and just because you’re growing doesn’t mean you’re ready to scale. Les shares the keys to scale, which, coincidentally, also reduce the stress the senior leader and entire team feel. Getting bigger doesn’t mean getting more frenzied. Often, it’s the opposite.
Subscribe for free now and you won’t miss Episode 265.
