Milk Makeup

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Milk is a brand that hit at just the right time – change in the beauty market was coming but nobody quite knew what it looked like, so it was left to brands like Glossier and Milk to show us the way. Yes, it’s aimed at a millenial audience but not exclusively so and it really feels like it has its own vibe and personality. That doesn’t make it perfect by any means, or give it a guarantee for the long game, but the mood and the moment was right in 2016. First up is the Kush Waterproof Mascara (£20.50) which, combined with the Lash Primer (£20.50 ) is genius if you like long, volumized lashes that look impactful. It contains cannabis oil (yes, gimmick) which is apparently a world first. Without the primer, the mascara is still impressive – I’ll definitely finish the tube.

I also loved the tinted balms (£13.50), again infused with hemp derived cannabis oil but also including shea, cocoa and mango butters along with olive and jojoba oils. It’s hard to go wrong with that line up. There’s a sweet mint flavour to these that’s not horrible and they’re buttery and smoothing. I like the packaging on these – reassuringly weighty metal casings with a metallic click lid.

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A definite no-no for me is the Matte Bronzer (£20.50) – despite having a decent level of oils (mango butter, peach nectar and avocado oil) it was so dry to use when I was expecting it to glide and I couldn’t get an even finish with it. I mean, it practically buckled my skin trying to apply which I have never come across before with a make-up product. I understand that it probably needs to be warmed which is fine in sunny LA where perhaps it slides over skin perfectly but in the wilds of south east London, nope. I did see a tutorial from the brand on how to use the Blur Stick and it recommended warming it first by rubbing on your hand, but I don’t think that should be a pre-requisite of using a product, especially when you end up wasting product to use it. The Blur Stick (£30.50)was more glidey and did give a powdery-feel finish on my skin so it had the effect of minorly blurring (you’ll get a better effect the less you have to blur!) but meh.

I loved both these products: spill-proof skin care that can easily travel about with you. Watermelon Brightening Serum (disappointingly not scented of watermelons, £32.50) gives a cool-touch hydration hit that’s not sticky or oily – a perfect make-up base actually. In theory, Swiss garden cress sprout extracts lessen dark spots (hence brightening) but I’m more interested in it as a fruit and vitamin infused base. All my money would go on the blue Cooling Water Stick (£20.50) which is a gorgeous shot of instant-chill that leaves a dewy, hydration filled finish. Definitely one to keep by your bedside on hot and sticky nights as well as have in your bag to refresh on the commute.

In the main picture you can see the Eye Pigment (£20.50) in shade Sesh. I have swatched tested this only – I just haven’t had the opportunity to put such a bright blue on my lids yet but if you love a vibrant metallic, it’s worth a look. In the swatch, balms in Bubble and Nug, followed by Matte Bronzer followed by Sesh. Cult Beauty is the stockist for Milk HERE non affiliate HERE. Milk is by no means a ‘natural’ brand so you need to carefully check the ingredient listings (have noticed that Cult are great at providing this information) but they are fully vegan.