Budweiser frogs, Vader kid and E-Trade babies: The most iconic Super Bowl ads of all time

Many Americans watch the Super Bowl, and some even watch the game. For the rest of us, there are halftime shows (R.I.P. Left Shark) and the commercials.

Some infuriate us. Some touch us. Many make us laugh. But a few etch themselves so deeply into the American consciousness that they become pop culture references for years to come. "Bud. Wei. Ser," anyone?

Thirty-second spots sold somewhere in a neighborhood above $5 million for the 2019 Super Bowl, but the more iconic Super Bowl ads stay with us longer than that.

See all of our most iconic Super Bowl commercials in one video above. And then take in a few of our favorites:

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Budweiser: Frogs (1995)

It changed the genre, transforming how we as a nation viewed beer and frogs. Forever.

The 1995 ad’s animatronic frogs were designed by the same studio that did the dinosaurs in Jurassic Park. 

Volkswagen: The Force (2011)

The most shared Super Bowl ad of all time features a little Darth Vader. He just wants to use the Force.

And he can, kind of, thanks to keyless ignition on the VW Passat in this 2011 spot.

It’s the dark side, made adorable.

E-Trade: Talking babies (2008)

Babies aren’t supposed to talk about investing!

E-Trade’s baby ads mark “one of the best uses of children as shills that I’ve ever seen,” one consultant told us.

Are the babies creepy? Yes.

Do the babies talk about investing in a casual, disarming way? Also yes.

Google: Job Search for Veterans (2019)

A series of codes on forms appear over a sparse piano score as John Krasinski of "The Office" speaks about how the codes "don't mean anything" to most Super Bowl viewers. But to the 7 percent who "keep the rest of us safe," the code "can help you search for whatever's next." In this case, a job.

Budweiser: Lost Dog (2015)

Budweiser struck at the heart with this 2015 tale of a horse, a dog and an owner who always wears a Budweiser hat.

It’s emotional. It’s heart-warming. It’s designed by a corporation to make us buy beer.

Tide: It's a Tide Ad (2018)

Some may say it's too recent to call iconic, but the series of Tide ads featuring "Stranger Things" star David Harbour apparently interrupting other ads to proclaim that "it's a Tide ad" plays with the form in a meta way we've yet to forget.