Aaron Rodgers' championship belt move gets cheesy in new State Farm ad
Kendra Meinert
Aaron Rodgers' championship belt move is back in his latest State Farm ad — in the cheesiest way possible.
His excitable sports agent in the ad, eager for a way to impress the Green Bay Packers quarterback in front of his State Farm agent, floats the idea of rolling out Rodgers' own line of cheese belts.
"We take the Wisconsin demo, put it in a fashion accessory, and you get to do your signature move," he tells Rodgers, who looks on with a straight face.
Limburger, cheddar, blue cheese ... whatever Rodgers wants, Gabriel says, demonstrating the championship belt move each time.
It's the latest installment in the "Agent vs. Agent" campaign that debuted at the start of the Packers season. It focuses on the one-side rivalry between Rodgers' insecure and competitive sports agent, Gabe Gabriel, played by "Supernatural" actor David Haydn-Jones, and his calm and professional State Farm agent, Patrick Minnis.
RELATED:Rodgers' new State Farm ad is ongoing, one-sided rivalry
RELATED:'9-1-1' spoof takes a shot at Mason Crosby
State Farm has said the rivalry will heat up as the season goes on. Short spots have been airing during Packers games in recent weeks, but the latest is the first 30-second one since the original and also the funniest.
It's not the first time Rodgers' belt move has been a part of State Farm ads. Some of Rodgers' first commercials for the insurance company famously used his touchdown move with the "discount double check" catchphrase.