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Bayer looks to the future of farming

Along with farmers and influencers, journalists from more than 35 countries are in Monheim, Germany for Bayer’s Future of Farming Dialogue 2018. Brownfield’s Cyndi Young is there.

During the opening session, Bayer leaders outlined the vision for the future and reaffirmed a commitment to innovation, sustainability and digital transformation.  Beth Roden, Head of Global Communications for Bayer Crop Science told Brownfield this event is about more than getting Bayer executives in front of attendees.

“We really want to have an opportunity to engage in dialogue, to really talk about the challenges and the opportunities that are facing our industry, and that’s why we call it Future Farming.  So the more we can lean in to what’s coming down the road and to start to create those conversations is really the purpose behind this event. ”

Attendees heard from a variety of presenters, including experts in disruptive technologies such as Blockchain, Microbiome, gene editing and drones.

Conversation with Beth Roden: