Many brands are making forays into sustainable, clean packaging that have more to offer than just recyclability. Not everyone is doing it the right way – I’ll cite the ‘eco friendly’ wooden packaged bronzer I saw the other day that’s not refillable as an example. It’s got no longer life than any other and you could even argue that gouging the glued in metal compact is so much effort (if not actually impossible) you wouldn’t even be able to easily recycle it. Eye roll.
REN has gone the extra mile on this – it’s absolutely 100% recyclable but more than that, it’s made from 20% reclaimed ocean plastic which is exactly what it sounds like: plastic that was hitherto littering the sea and disturbing fish is now a bottle in your bathroom. REN is committed to being zero waste by 2021. There are plenty of beauty brands that do not make one jot of effort to help the global eco-system so it’s notable and laudable when they do. I actually love this body wash – if you’ve never smelled it, it’s so clean smelling as well as being fresh and invigorating so it’s the right product to make the 360 degree clean point. I’m hoping that their other products will gradually follow suit although eco packaging for beauty can be very complex especially with active ingredients that can degrade plastics of any sort.
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Anyway, no more to say on this other than if you like the idea of a clean to skin, clean to planet product, it’s £22 HERE.
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8 comments
This is brilliant to see. No excuses from any brands (beauty, food or otherwise) using black plastic (impossible to recycle because scanners can’t ‘see’ it) when examples like this are on the shelves.
Totally agree Jaclyn
Why can’t companies just package stuff like this in glass bottles like they all used to before the advent of plastic?? Surely the most recyclable and non-toxic material out there!
I’m sure it’s because of weight, postage, packaging and all the obvious issues with glass travelling. It costs the brands so much more to intensely pack glass (probably using bubble wrap and certainly more paper/cardboard) that the product price would go up immediately.
I don’t understand how it can be compostable if it is made of plastic, albeit ‘sea plastic’.
Thank you Jane.
It’s not, Nita. Thanks for flagging that up.. I misread part of the release. I checked with the brand and they’ve confirmed that it isn’t. I must say, as I was writing it, I did think it would take a very long time to compost!! I’ll change it now.
Jane, thanks for flagging this new product. I’ve bought it as a treat to myself and it is a lovely product. I love that it’s partly made of recycled ocean plastic. My only criticism is that the pump is not great but otherwise I really like it.
I agree with you re the pump but it’s got no metal componentry (there are usually metal springs involved in pumps) so it’s almost to be expected until technology improves what can be done. It is a lovely product, I agree!