5 questions about YDR Thanksgiving ad inserts

(Editors note: This story has been updated, 11/22/17).

Among other things, Tom Norton, operations veep of York Newspapers for more than two decades, oversees the millions of pieces of insert advertising that go into five newspapers under his domain in southcentral Pennnsylvania.

Nothing has captured his attention more in recent weeks than the preprints, as we call them, slated for distribution after 4 p.m. Wednesday, Nov. 22, at single copy outlets, and in Thanksgiving Day's York Daily Record.

"The credit really goes to the managers and employees as they put in the long hours to prepare and follow through on all the papers we produce and insert," Norton said.

So here are five questions - and answers - about the YDR preprints:

1. When did they start arriving in the warehouse from printers?

A. Nov. 3

2. How many inserts and pieces?

A. 45 different advertising inserts.

3. How long did it take to prepare the inserts pictured on this YDR Insider page?

A. About 36 hours of machine time on the York Newspaper Co.'s mechanical inserters.

4. How many inserts will be distributed with the York Daily Record, Thursday-Sunday.

A. About 85.

5. Q. How much will the Thanksgiving newspaper weigh?

A. Unknown at this point because the scale isn't available. I'll update this answer when we locate the scale. But in 2014, it weighed 4 pounds.