Domino’s, Budweiser, Kashi—this is just the start of the list of projects that Jones Knowles Ritchie has worked on. With offices in London, New York, Singapore, and Shanghai, they believe in helping brands grow with impeccable design, and they’re not afraid to eschew the typical and instead go after the unmistakable. Their outstanding portfolio has earned them plenty of recognition—including from the judges of The Dieline Awards. They won 6 The Dieline Awards in 2017 alone, including Studio of the Year.
What: Eye-catching limited edition cans of Heinz baked beans.
JKR: Although the slogan was created in the 60s, we wanted to develop something that looked towards the future. Rather than go retro, we looked at how we could make this iconic slogan modern and relevant for today and also connect consumers with a brand they love.
