Ice cream cones, popsicles, milk shakes, frappes, and desserts of all kind—if you’ve got a sweet tooth, then you’ll be right at home at Winter Milk. The brightly colored design sparks a sense of nostalgia for simpler times, perfectly aligned with their mission to provide sweets made only from natural ingredients. We spoke with Anagrama to find out more about defining the concept for Winter Milk, giving new life to saturated markets, creating a brand with a future to expand, and more.
Anagrama: When the project arrived to the studio, the most difficult challenge was being able to create an environment for the whole family, where you could enjoy a delicious ice cream, cake or coffee. We started thinking about the name—it had to be a name that described the product and at the same time spoke about the quality of its ingredients. The project should be replicable to great scale, therefore the applications and dispositions of patterns and texts should be considered for different formats. The principal inspiration were the cafeterias in the 60’s; we wanted to create a place that felt warm, inviting and delicious.
Anagrama: The most important challenge was to create a brand system that let us play with different typographies, elements and patterns that made each brand application dynamic, unique and interesting.
