How To Keep Your Designs Insta-Friendly and Earth-Approved
by: Lauren Golik
Upon learning that I am a packaging designer, a kind person once said, “Oh, so you design garbage.” #Ouch. Harsh words for sure—but this comment brings up a very valid point that we all need to consider when we’re creating packaging: The real end user is the earth.
As the health and wellness movement grows, people get more conscious about the ingredients in their products. They care more about the environmental and social impact of producing, packaging and distributing these products. Today’s consumer demands transparency, and her choices are completely reshaping the CPG industry.
