Ideas that Kick (Kick) designed the packaging and branding for BILT, a new men’s skin care line. The design for this product line stands out as the products are appealing to the consumer without defining themselves as being an overtly masculine product.
“When BILT Brand approached Kick to design the branding and packaging for their new line of men’s natural bar soaps, body washes and lotions endorsed by entertainer Steve Harvey, the agency had the chance to pitch in from the ground up.”
“’This was a truly collaborative effort between BILT Brand and Kick,’ says Stefan Hartung, Creative Director and Co-founder of Kick. ‘They brought us in at the very beginning of product formulation, so that even as we were helping select individual scents and naming those products, we were also framing up how those fragrances would best live visually.’”
