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How Commonwealth Brewing Co.’s Design Blurs Lines Between the Senses

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Behind these eye-catching beer cans is Thirst, a Creative and Social Agency that specializes in the craft drinks market. Located in Glasgow, the agency has worked with clients all around the world, including Brewgooder, Loch Ness Brewery, Lindemans, and more. 

What: Vibrant 4-packs of beer with a design that shows instead of tells.

Thirst: We firstly needed to ask ourselves “what does flavour look like?” and “how can that be transformed into an effective piece of design?” The way Jeramy described the beers to us was very helpful. His descriptions were almost visual—very animated at the least. For example, he described Wapatoolie as a big juicy, tropical punch, lots of mango and pineapple and hops … the visuals almost then came to us instantaneously.

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