A sixteenth birthday is certainly one to remember, and it was no different for brand design firm Little Big Brands. To ring in their 16th year in business, they went all out with a brand new state-of-the-art office in the heart of White Plains, New York. Little Big’s chief creative officer John Nunziato and Forge Group designed the space which is four times larger than the firm’s previous location. Thoughtful design elements have made their way into every inch of the new Little Big Brands office, making it a top-notch design experience for both clients and employees.
The creative environment doesn’t just come with the new design, though—it’s also tied to the city in which they’re located. “We always get asked why we’re in White Plains and not New York City. The short answer is that we decided a long time ago that we wanted to give our employees a better quality of life,” said John Nunziato, founder and chief creative officer. “Agency culture in NYC is about filling seats with young, cheap talent and working them to the bone to support the high rents. The beauty of White Plains is it’s still a city, all while being a 30 minute train ride from Grand Central and 15 minutes from the airport.”
Lower rents also mean that dollars can be put back into creating a unique new office space, which the firm is excited to finally get to show off. “We painstakingly searched for a location that would have continuous daylight, high ceilings and a window line that would allow us to be integrated into the city atmosphere,” Nunziato explained. “We see and hear people and traffic all day long which keeps us in touch with our environment and is visually more stimulating than being tucked away in a quiet setting or up on the 20th floor of a building.”
