https://queerideas.co.uk/ a very good fundraising blog Mon, 05 Jan 2026 10:32:57 +0000 en-GB hourly 1 https://users.feedblitz.com/4d91f9b5f2bb1dfbee1d41b69b963a35/cropped-logo-2-192x192.png https://queerideas.co.uk QueerIdeas false QueerIdeas podcast https://queerideas.co.uk/wp-content/plugins/powerpress/rss_default.jpg https://queerideas.co.uk https://queerideas.co.uk/2026/01/why-fundraising-feels-worse-than-it-used-to.html https://feeds.feedblitz.com/~/939573653/0/my_weblog~Why-fundraising-feels-worse-than-it-used-to.html Fri, 02 Jan 2026 10:51:16 +0000 https://queerideas.co.uk/?p=3611 Betwixmas reflections on how trend-chasing, short-term approval and moral signalling have combined to undermine a craft built on trust and long-term value. Regular readers here, and those of you who read my main blog over on substack, will know that I keep returning to the...

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]]> Betwixmas reflections on how trend-chasing, short-term approval and moral signalling have combined to undermine a craft built on trust and long-term value. Regular readers here, and those of you who read my main blog over on substack, will know that I keep returning to the...

The post Why fundraising feels worse than it used to appeared first on QueerIdeas.

 

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]]> https://queerideas.co.uk/2025/12/heres-a-fundraising-strategy-for-you-why-dont-we-just-tell-donors-we-are-broke.html https://feeds.feedblitz.com/~/934833644/0/my_weblog~Heres-a-fundraising-strategy-for-you-Why-don%e2%80%99t-we-just-tell-donors-we-are-broke.html Mon, 15 Dec 2025 11:43:26 +0000 https://queerideas.co.uk/?p=3607 When charities once admitted they were overdrawn – and donors loved them for it For all the sophistication that surrounds charity finance, fundraising strategies, and donor-care programmes, one simple truth still seems oddly difficult for many organisations to embrace – donors understand that charities sometimes...

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]]> When charities once admitted they were overdrawn – and donors loved them for it For all the sophistication that surrounds charity finance, fundraising strategies, and donor-care programmes, one simple truth still seems oddly difficult for many organisations to embrace – donors understand that charities sometimes...

The post Here's a fundraising strategy for you: Why don’t we just tell donors we are broke? appeared first on QueerIdeas.

 

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]]> https://queerideas.co.uk/2025/12/ten-questions-you-should-ask-at-your-next-creative-dm-appeal-presentation.html https://feeds.feedblitz.com/~/934833647/0/my_weblog~Ten-questions-you-should-ask-at-your-next-creative-DM-appeal-presentation.html Mon, 15 Dec 2025 11:37:03 +0000 https://queerideas.co.uk/?p=3605 A list of questions to ask in your next creative presentation to make sure your appeal is built on native understanding rather than non-native guesswork. I was presenting a fundraising strategy recently to a group of trustees when one of them stopped me mid-slide. I’d...

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]]> A list of questions to ask in your next creative presentation to make sure your appeal is built on native understanding rather than non-native guesswork. I was presenting a fundraising strategy recently to a group of trustees when one of them stopped me mid-slide. I’d...

The post Ten questions you should ask at your next creative DM appeal presentation appeared first on QueerIdeas.

 

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]]> https://queerideas.co.uk/2025/12/if-the-rich-arent-leaving-it-to-their-children-whos-getting-the-money.html https://feeds.feedblitz.com/~/934833650/0/my_weblog~If-the-Rich-Aren%e2%80%99t-Leaving-It-to-Their-Children%e2%80%a6-Who%e2%80%99s-Getting-the-Money.html Mon, 15 Dec 2025 11:31:51 +0000 https://queerideas.co.uk/?p=3603 A cultural shift from inheritance to independence is reshaping how the wealthy think about their Wills – and charities need to take note. In qualitative research interviews, when you speak to people about how they intend to manage the inheritance they leave their children, one...

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]]> A cultural shift from inheritance to independence is reshaping how the wealthy think about their Wills – and charities need to take note. In qualitative research interviews, when you speak to people about how they intend to manage the inheritance they leave their children, one...

The post If the Rich Aren’t Leaving It to Their Children… Who’s Getting the Money? appeared first on QueerIdeas.

 

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]]> https://queerideas.co.uk/2025/12/whats-a-red-truck-fundraising-strategy-and-why-havent-you-got-one.html https://feeds.feedblitz.com/~/930952589/0/my_weblog~Whats-a-Red-Truck-fundraising-strategy-and-why-havent-you-got-one.html Tue, 02 Dec 2025 07:50:26 +0000 https://queerideas.co.uk/?p=3599 The festive branding trick most fundraisers ignore – and the one thing your donors already wish you’d repeat. Christmas is starting ever earlier every year (which is another thing down to Covid). So this year I’m going full Father Christmas with some festive treats for...

The post What's a Red Truck fundraising strategy and why haven't you got one? appeared first on QueerIdeas.

 

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]]> The festive branding trick most fundraisers ignore – and the one thing your donors already wish you’d repeat. Christmas is starting ever earlier every year (which is another thing down to Covid). So this year I’m going full Father Christmas with some festive treats for...

The post What's a Red Truck fundraising strategy and why haven't you got one? appeared first on QueerIdeas.

 

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]]> https://queerideas.co.uk/2025/11/why-sara-cox-running-135-miles-for-children-in-need-is-a-masterclass-in-genius-fundraising.html https://feeds.feedblitz.com/~/928239815/0/my_weblog~Why-Sara-Cox-Running-Miles-for-Children-in-Need-Is-A-Masterclass-In-Genius-Fundraising.html Wed, 19 Nov 2025 21:21:45 +0000 https://queerideas.co.uk/?p=3596 Just as the annual wave of self-congratulatory Christmas charity ads begins – those glossy, John-Lewis-inspired mini-dramas that lean heavily on sentimentality – something far more powerful has been unfolding across the airwaves, and across the roads of Northumberland, County Durham and Yorkshire. A genuine masterclass...

The post Why Sara Cox Running 135 Miles for Children in Need Is A Masterclass In Genius Fundraising appeared first on QueerIdeas.

 

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]]> Just as the annual wave of self-congratulatory Christmas charity ads begins – those glossy, John-Lewis-inspired mini-dramas that lean heavily on sentimentality – something far more powerful has been unfolding across the airwaves, and across the roads of Northumberland, County Durham and Yorkshire. A genuine masterclass...

The post Why Sara Cox Running 135 Miles for Children in Need Is A Masterclass In Genius Fundraising appeared first on QueerIdeas.

 

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]]> https://queerideas.co.uk/2025/11/what-drives-the-charity-rebrand-reflex.html https://feeds.feedblitz.com/~/927538160/0/my_weblog~What-Drives-the-Charity-Rebrand-Reflex.html Wed, 12 Nov 2025 08:57:04 +0000 https://queerideas.co.uk/?p=3593 Why a tiny sector spends so much time and money changing its name and appearance – and what it reveals about us. Every few months, another charity unveils a bold new logo and a promise to “start a new chapter.” Cue the glossy launch film, a wave...

The post What Drives the Charity Rebrand Reflex? appeared first on QueerIdeas.

 

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]]> Why a tiny sector spends so much time and money changing its name and appearance – and what it reveals about us. Every few months, another charity unveils a bold new logo and a promise to “start a new chapter.” Cue the glossy launch film, a wave...

The post What Drives the Charity Rebrand Reflex? appeared first on QueerIdeas.

 

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]]> https://queerideas.co.uk/2025/09/what-happens-when-silence-tells-the-story-in-fundraising.html https://feeds.feedblitz.com/~/925386326/0/my_weblog~What-happens-when-silence-tells-the-story-in-fundraising.html Fri, 26 Sep 2025 07:35:52 +0000 https://queerideas.co.uk/?p=3588 In my presentations I often reflect on why systems break down and how the collapse of norms, logic, and accountability comes about. Why do checks and balances unravel? Why is testing a lost art? Why do people act on assumptions rather than evidence? And why...

The post What happens when silence tells the story in fundraising? appeared first on QueerIdeas.

 

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]]> In my presentations I often reflect on why systems break down and how the collapse of norms, logic, and accountability comes about. Why do checks and balances unravel? Why is testing a lost art? Why do people act on assumptions rather than evidence? And why...

The post What happens when silence tells the story in fundraising? appeared first on QueerIdeas.

 

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]]> https://queerideas.co.uk/2025/09/how-would-you-fundraise-if-fear-didnt-hold-you-back.html https://feeds.feedblitz.com/~/925209308/0/my_weblog~How-would-you-fundraise-if-fear-didn%e2%80%99t-hold-you-back.html Mon, 22 Sep 2025 17:24:14 +0000 https://queerideas.co.uk/?p=3585 “The single biggest block to fundraising growth is fear of criticism.” That’s what Alan Clayton told us when he joined us for a second visit to the Two Ps on a Pod sofas for a deep dive into the impact of fear on fundraising. And the more you think about it, the...

The post How would you fundraise if fear didn’t hold you back? appeared first on QueerIdeas.

 

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]]> “The single biggest block to fundraising growth is fear of criticism.” That’s what Alan Clayton told us when he joined us for a second visit to the Two Ps on a Pod sofas for a deep dive into the impact of fear on fundraising. And the more you think about it, the...

The post How would you fundraise if fear didn’t hold you back? appeared first on QueerIdeas.

 

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]]> https://queerideas.co.uk/2025/07/3579.html https://feeds.feedblitz.com/~/921151454/0/my_weblog~Its-not-a-gimmick-Its-a-gift.html Fri, 04 Jul 2025 07:31:03 +0000 https://queerideas.co.uk/?p=3579 I recently visited an elderly charity supporter in their home and noticed a small card displayed above their fireplace. It was a bookmark that had come from a Red Cross mailing that simply read... Never give up. During our conversation, they shared that they’d been...

The post It's not a gimmick. It's a gift appeared first on QueerIdeas.

 

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]]> I recently visited an elderly charity supporter in their home and noticed a small card displayed above their fireplace. It was a bookmark that had come from a Red Cross mailing that simply read... Never give up. During our conversation, they shared that they’d been...

The post It's not a gimmick. It's a gift appeared first on QueerIdeas.

 

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]]>